Professional display 98" 4K HDR 780 nit anti-glare - SONY SON-FW-98BZ53L

SONY FW-98BZ53L is a 98" professional BRAVIA display with a slim structure and easy operation, designed to add impact to visual communications in retail, corporate and education environments. Its dedicated anti-reflection coating reduces reflections and supports deep blacks, clearer contrast and dynamic graphics filled with colour and detail. Incident light is diffused in several directions, creating a whitish blur that is less noticeable than a sharp reflection.

4K HDR picture quality is combined with 780 nit brightness, cinematic colour, high contrast, a wide viewing angle and doubled internal memory. Full Array Local Dimming can further raise maximum brightness to 1500 nits. The Cognitive Processor XR, described as the world's first cognitive-intelligence picture processor, analyses the scene to create an immersive viewing experience.

The display allows settings to be adapted to corporate and retail requirements. Input or remote-control functions can be disabled, labels can be removed and buttons can be locked to reduce tampering when the screen is used in public spaces. Display configurations can be customised, saved and copied from one display to another through USB flash memory. Ergonomically positioned lower horizontal planes provide an easy grip and make lifting more comfortable.

All audio, video, network, control and USB signal connections are mounted on the side for easier installation and access. Internal storage is increased from 16 GB to 32 GB, providing more room for applications, photos, videos and digital signage. One Step Setup provides presets optimised for different environments, including Meeting Room, Vivid Signage, Signage and Natural Graphics, quickly configuring picture, input control and other settings. Built-in BRAVIA Signage Free (BSF) software automatically plays HTML, video and photo content copied to a USB stick when it is inserted into BRAVIA. Google Meet can be downloaded from the Google Play Store to facilitate remote business meetings.