Professional 77" 4K QD-OLED TV XR Triluminos Max - SONY SON-FWD-77A95L

The FWD‑77A95L is a professional 77" 4K QD‑OLED TV combining extremely vivid colours, absolute blacks and superior brightness. Cognitive Processor XR and XR Triluminos Max work together to enhance contrast, colour range and image depth. The panel provides supreme contrast and an ultra-wide viewing angle, while Acoustic Surface Audio+ creates immersive sound for premium environments, video production and professional colour grading.

Cognitive Processor XR enhances the wide QD‑OLED colour range and ultimate contrast, turning movies, games and other content into a deeply immersive viewing experience. Millions of self-lighting pixels produce billions of real-world colours. XR Triluminos Max expands hues and tones even in the brightest scenes, while the processor delivers vibrant, brilliant colours and pure blacks with unprecedented realism.

This is described as the brightest OLED in the source. A temperature sensor, a high-luminance panel and a heat-dissipating sheet detect screen temperature and precisely regulate light, delivering 200% brightness compared with the previous model. Cognitive Processor XR is presented as the world’s first image processor with cognitive intelligence, understanding how humans actually see the world. In the 77" BRAVIA, this processing creates an even more immersive viewing experience.

The A95L QD‑OLED panel maintains constant luminance for consistent colours from every angle. The screen vibrates and turns every part of it into a loudspeaker, producing powerful acoustics synchronised with the picture. With Acoustic Surface Audio+, sound comes from the correct point in the scene and is more immersive than with traditional TVs, where audio comes from the bottom of the screen.

Streaming services are gathered in one place, with more than 700,000 movies and TV episodes organised by topic and genre according to the user’s interests. The virtually bezel-free design keeps attention on the picture. BRAVIA combines high-quality sound and picture with eco-friendly functions: the new TV ECO Dashboard app helps reduce energy consumption, overall virgin-plastic use in the TV chassis is reduced by approximately 60%, packaging size is reduced by 15%, and total weight by 12%. ECO Dashboard gathers all ECO settings in one place, allowing them to be changed individually or all at once.

Key benefits include vivid colours, pure blacks, ultimate contrast, superior brightness, the XR Triluminos Max colour range, sound originating from the screen and centralised ECO settings. The TV is intended for premium environments, video production and professional colour grading.